5 Steps to Successful Career Planning – Managing Your Personal Brand

Getting ahead, building a brand, and figuring out what you want from your job are among the important aspects of achieving your career goals. How you present yourself and others’ perceptions of you build your personal brand, which can affect your career. Here are five tips to follow for successful career planning.

Get to know your strengths and weaknesses.

Before you can successfully plan your career or manage your personal brand, you must determine what you want from career. Is your current position developing the skills you need? Analyze what your strengths and weaknesses are on the job and off. Matching your strengths with careers is essential to ensure compatibility and work-life balance.

Set Goals.

On the job, there are company goals and performance objectives. Setting goals is an essential step of managing an efficient business and managing your career and personal brand. Likewise setting career goals is an essential part of planning because it will help you determine what the final destination is.

Develop your social media profiles.

Maintaining a personal brand can’t be done alone. Networking will provide additional expertise and help sustain your brand. It will also open up doors for you along the way. Keeping your social media sites up-to-date helps to promote your brand and expand your network. Social media sites aren’t the only way to network. Start building relationships with co-workers and superiors.

Create an action plan.

Develop and write down a plan to achieve your goals. Breaking down the process allows your goals to be more attainable. Make sure to use realistic benchmarks, so you aren’t setting yourself up for failure. When you check something off your list, know you are that much closer to reaching your career goal.

Keep your personal brand fresh.

In business, the final stage of planning is evaluation. The same thing goes here. When managing your personal brand always be thinking of continuous improvement. Evaluate what is working and what isn’t. In order to keep your career and brand fresh, you need to reevaluate your strengths, weaknesses, and goals periodically, so you can stay on track.

Career planning is all about what you want and need. Take the time to determine your ultimate career dreams and how to get there.



By Lexacount Search

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Lexacount Search is a boutique recruiting and staffing company, focusing on permanent placement for legal and accounting professionals. We place attorneys, paralegals, accountants, and contract specialists with law firms and corporations in Pennsylvania, New Jersey, Delaware, and nationwide. Equidistant from New York and Washington, D.C., our offices are located in suburban Philadelphia. Our search consultants have a range of experiences as lawyers, paralegals, law clerks, accountants and accounting clerks. These backgrounds make our consultants uniquely qualified to match your skills and career goals with permanent positions with our clients. Whether you are a lawyer, paralegal, law clerk, accountant, accounting clerk or other skilled professional, Lexacount will provide you with a variety of available career opportunities.

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