Originally published at http://www.careersonline.com.au/Articles/right.html.
FIND THE RIGHT THINGS TO SAY IN YOUR COVER LETTER
Employers get as many applications over their desks as you get spam in your inbox. And like you, employers have a built-in SPAM filter when it comes to reading applications.
This means they usually spend less than a few seconds to a few minutes scanning each resume and cover letter and if they see nothing that interests them then it’s into the trash can.
The problem is that everyone applying for any job has about the same skills and experience as everyone else. After all, if they didn’t have the skills or experience they wouldn’t apply.
The key to turning your application into something an employer wants to read and making you stand out from the crowd is to talk the SAME language as an employer.
Let me show you how…
Most job applications for a position will read the same
And why shouldn’t they?
After all, you learned how to write applications at school or from a book along with MILLIONS of other people.
Consider the phrase: “I’m good with people”.
Nearly anyone applying for a job that deals with customers plasters this phrase into their application. So, if you say this in your application then the odds are very good that you will become the 134th person in a row that is “good with people”.
Not very powerful is it? Instead, why not try something like this:
“I have the skills necessary to keep your customers coming back, week after week, year after year. They’ll be telling their friends all about your business for the RIGHT reasons.”
It’s exactly the same as saying “I am good with people”, but I’ve stated it in the language of the employer.
And here’s the best part: every business owner on the planet wants their customers to come back to their business again and again and tell all their friends too. It should be that much easier to get that interview now, don’t you think?
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Are you looking for a new position? Do you need to review your cover letter? Do you need some assistance in improving your search skills? If so, contact a Career Counselor with Lexacount Search’s Career Consulting Services. If you are interested in learning more about finance and accounting industry opportunities, contact a Search Consultant from Lexacount Search’s Finance Group. Or, if you are interested in attorney or other roles in the legal industry, contact a Search Consultant from Lexacount Search’s Legal Group.