Originally published at http://www.careersonline.com.au/Articles/read.html.
HOW TO MAKE AN EMPLOYER WANT TO READ YOUR APPLICATION
Employers don’t really care about YOU, they only care about what you can do for THEM.
I’ve lost count of the cases I’ve seen where applicants with the best education, training or experience lose the job to someone with less education, skills and experience. The reason for this is that the applicant with the better skills or experience simply didn’t sell themselves to the employer as well as the less skilled applicant.
This leads us to a really important question: how do you know if your application is selling you as well as it could be?
Well for starters, cover letters are valuable in helping sell you to an employer because they’re like mini-ads for your resume. Interest them with a brief summary, and you’ll get your resume read and not thrown into the trash.
Secondly, you need to make sure that your cover letter doesn’t say the same things as everyone else’s! You see ? the problem is that we all learned to write our job applications the same way. Following the rules you were taught is the best way to ensure that not only will you not get noticed, but you’ll stay unemployed for a long time.
Almost every application uses phrases like: “here is my resume for your position-“, “I have been seeking an opportunity such as this-“, “I can contribute to your company.”
It’s the same as a business saying they have good quality and after-sales service. Every business says it, and these days it’s just not a good enough reason to want to do business with them.
Apply this logic to your application letter. If it only talks about YOU, how good YOU are and how many years experience YOU’VE had, then you’re missing the point! The real purpose of your application should be to show the employer how your skills and experiences will benefit THEM. If your application doesn’t do this, you’re making it too hard for them to give you the job.
Here’s an actual before and after example from my files.
Senior NT and UNIX Systems Administrator position utilizing web development, network support and multimedia experience. Notice how it says nothing of the company being applied to or what the applicant is intending to do for THEM. Off the top of my head, I suggested to the applicant that they could turn it around quite easily like this:
‘To break all records for network stability in your company, thereby creating a productive and skilled workforce that can generate even MORE customers, support them better and make more money for you.’ It’s just a very quick example of turning your skills into results that an employer would be interested in.
This may look relatively simple, but it can be tricky to get right. But I assure you, once you master the trick of powerfully restating your skills and experience in a way that will mean something to an employer, then you’ll never be out of work again!
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Do your interview skills pass the test? Do you need some assistance in improving your interview persona? If so, contact a Career Counselor with Lexacount Search’s Career Consulting Services. If you are interested in learning more about finance and accounting industry opportunities, contact a Search Consultant from Lexacount Search’s Finance Group. Or, if you are interested in attorney or other roles in the legal industry, contact a Search Consultant from Lexacount Search’s Legal Group.